REVENUE GENERATION THROUGH SOCIAL MESIA IN ASIA AND THE PACIFIC
Ketki Madane
(RIEAS Regional Director in Southeast Asia and Australia)
Copyright: www.rieas.gr
The invention of the printing press in 1440 created an information revolution which at first was controlled by a few powerful entities. By the 20th century, due to the explosion of the internet and the freely available information online, pioneers in the social networking industry such as Friendster brought a unique flavor to friendship.
After Friendster set the bar for social networking, its competitors came in the form of Myspace, Facebook, Blogger, Linkedin and the newest player – Twitter. As platforms became increasingly sophisticated after newer versions were introduced, social media began to catch the eye of corporations.